--Updated for 2023
How to identify a need in the market for a specific type of information that people like to learn about
Find or create an information product that teaches that specific type of information people want to learn about that we identified in step one
Create a simple sales-funnel that you show to that target market we identified in step one, so you can introduce them to the information they already have shown an interest in learning about and potentially buying
Disclosure: Any sales figures stated above are my personal sales figures and/or those of my students. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of practicing direct response, digital and email marketing since 1999, and have an established following as a result. The average person who attends free or buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET OUR INFORMATION.